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AI (Artificial Intelligence)Agency managementMarketing technologyAIMarketing technologyMarketing technologyEighty percent of brands have concerns about agency use of GenAI
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WFA names expert jury for 2024 Global Marketer of the Year
Read more about "WFA names expert jury for 2024 Global Marketer of the Year"Leading marketers from Diageo, First Bank of Nigeria, Globant, IBM, Infosys, Nissan, Santander and TATA join…
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Nominations open for WFA Global Marketer of the Year 2024
Read more about "Nominations open for WFA Global Marketer of the Year 2024"WFA has launched its annual search for a global marketing star who best harnesses creativity and innovation to deliver for their…
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GARM & Ad Net Zero announce global framework to measure media's carbon emissions
Read more about "GARM & Ad Net Zero announce global framework to measure media's carbon emissions"Please note that GARM was discontinued on August 8. See more here.
The Global Media Sustainability Framework is a…
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Setting targets on DEI in production can be a challenge for half of major multinationals
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WFA adds new faces to global leadership team
Read more about "WFA adds new faces to global leadership team"WFA has bolstered its leadership team with new business leaders joining its Executive Committee.
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Digital policyAIWFA names leadership team for new AI Community
Read more about "WFA names leadership team for new AI Community"This AI community is designed to help advertisers find the best ways to harness the opportunities of Generative AI while minimising…
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WFA reveals shortlist for Global Marketer of the Year 2023
Read more about "WFA reveals shortlist for Global Marketer of the Year 2023"Expert jury selects top global marketing leaders from AB InBev, L’Oréal, Mattel, McDonald’s and Nestlé.…
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WFA’s Planet Pledge welcomes seven more multinationals
Read more about "WFA’s Planet Pledge welcomes seven more multinationals"AkzoNobel, Arçelik, Beam Suntory, Group Bel, HP, Nestlé and Vodafone take number of companies to have signed the…
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Marketing procurementBrands missing social opportunities of sponsorship
Read more about "Brands missing social opportunities of sponsorship"Sponsorship to drive sustainability and social equity should be used more by multinational brands, a new WFA report…
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Brand safetyDigital policyBrand safetyMarketing technologyAIMarketing technologyMarketing technologyGenAI figures in most brands’ marketing plans, says new WFA research
Read more about "GenAI figures in most brands’ marketing plans, says new WFA research"A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…
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Marketing effectivenessOver-emphasis on activation and tactics limits marketing effectiveness, WFA study finds
Read more about "Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds"Effectiveness culture is not being delivered because the steps required before and after activation are not in place. Five key areas…